Privacy Policy | Life With A Dog

Life with a Dog

Org. nr: 8507102807

Hisings Kärra, Sweden

Email: lifewadog@gmail.com

Last updated: August 2026

INTRODUCTION

Life with a Dog (“we”, “us”, “our”) is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, purchase our products, book our services, or otherwise interact with us.

We are the data controller for the personal data we process. This means we determine the purposes and means of the processing of your personal data.

This Privacy Policy complies with the EU General Data Protection Regulation (GDPR), the Swedish Data Protection Act (Dataskyddslagen), and other applicable privacy laws.

WHAT PERSONAL DATA WE COLLECT

We collect only the data necessary to provide our services, communicate with you, and meet our legal obligations.

2.1 Data You Provide Directly

When you purchase a product, book a service, or contact us, you may provide:

– Name and contact details (email address, phone number, postal address)

– Payment information (processed by our payment providers; we do not store full card details)

– Account credentials (username, password) for our learning platform

– Information about your dog (name, breed, age, behaviour history, health information, photos, videos)

– Your responses to our pre-consultation questionnaire

– Communication records (emails, messages, notes from consultations)

– Preferences and feedback

2.2 Data Collected Automatically

When you visit our website or learning platform, we automatically collect:

– IP address

– Browser type and version

– Operating system

– Device information

– Pages visited and time spent

– Referring website

– Cookies and similar technologies (see Section 10)

– Submissions via our contact and booking forms are stored in our website database and forwarded to us by email. Form submissions are kept for as long as needed to handle your enquiry and then deleted.

2.3 Data from Third Parties

We may receive data from:

– Payment processors (Stripe, PayPal) — transaction confirmations

– Our learning platform (Thinkific) — course progress and account activity

– Scheduling tools — appointment bookings

2.4 Blog Comments

When you leave a comment on our blog, we collect the name and email address you provide, your comment, and your IP address and browser user agent string (to help detect spam). Comments and their metadata are retained indefinitely so we can recognise and approve follow-up comments automatically. An anonymised string created from your email address (a “hash”) may be sent to the Gravatar service to check if you use it; the Gravatar service privacy policy is available at automattic.com/privacy. After your comment is approved, your profile picture (if you use Gravatar) is visible to the public alongside your comment. You may request removal of any comment at any time by contacting us.

WHY WE PROCESS YOUR DATA (PURPOSES AND LEGAL BASES)

We process your personal data only when we have a valid legal basis under GDPR.

| Purpose | Legal Basis | Explanation |

| Delivering products and services (e-books, courses, consultations) | Contract | Necessary to fulfill our agreement with you |

| Processing payments | Contract | Necessary to complete your purchase |

| Communicating about your booking, course, or consultation | Contract | Sending confirmations, reminders, access links |

| Providing customer support | Contract | Responding to your questions and issues |

| Sending marketing communications (newsletter, offers) | Consent | Only with your explicit, separate opt-in |

| Taking photos/video for marketing or educational purposes | Consent | Only with your explicit, separate consent |

| Maintaining accounts and records | Legal obligation | Swedish bookkeeping and tax laws (7 years) |

| Fraud prevention and security | Legitimate interest | Protecting our business and customers |

| Improving our website and services | Legitimate interest | Understanding how our site is used |

| Complying with legal requests | Legal obligation | Court orders, regulatory requirements |

HOW WE USE YOUR DATA

4.1 Service Delivery

We use your data to:

– Create and manage your account on our learning platform

– Deliver digital products (e-books, online courses)

– Schedule and conduct consultations (online and in-person)

– Send you course materials, homework, and session notes

– Process payments and issue refunds

4.2 Communication

We use your contact details to:

– Confirm bookings and purchases

– Send session reminders and preparation instructions

– Respond to your enquiries

– Provide technical support

4.3 Marketing

With your **separate, explicit consent**, we may use your email address to send:

– Newsletters with training tips and articles

– Information about new courses, e-books, or services

– Special offers and promotions

You can withdraw your marketing consent at any time by:

– Clicking the “unsubscribe” link in any marketing email

– Emailing us at lifewadog@gmail.com

– Contacting us via the details in Section 14

4.4 Photos and Video

With your separate, explicit consent, we may use photos or video from sessions for:

– Social media and website content

– Educational materials

– Marketing and promotional purposes

You will always be asked to sign a separate media release before any photos or video are used publicly. You can withdraw this consent at any time, and we will remove the content within 30 days of your request.

WHO WE SHARE YOUR DATA WITH (RECIPIENTS)

We do not sell your personal data. We share data only with trusted third parties who help us deliver our services.

5.1 Sub-Processors and Service Providers

5.2 Legal Requirements

We may disclose your data if required to do so by law or in response to valid requests from public authorities (e.g., court orders, tax authorities).

5.3 Business Transfers

If our business is acquired by or merged with another company, your data may be transferred as part of that transaction. We will notify you before this happens.

INTERNATIONAL DATA TRANSFERS

Some of our service providers are located outside the European Economic Area (EEA), primarily in the United States and Canada. When we transfer your personal data to these countries, we ensure appropriate safeguards are in place to protect your data in accordance with GDPR.

These safeguards include:

– **Standard Contractual Clauses (SCCs)** approved by the European Commission

– **EU-US Data Privacy Framework** certification (where applicable)

– Data Processing Agreements (DPAs) with all sub-processors

We rely on our service providers’ standard data processing agreements and terms, which incorporate Standard Contractual Clauses approved by the European Commission. Where required, we have signed or accepted Data Processing Addendums with our sub-processors.

HOW LONG WE KEEP YOUR DATA (RETENTION)

We keep your personal data only for as long as necessary for the purposes for which it was collected, or as required by law.

| Data Type | Retention Period | Reason |

|—|—|—|

| Account and course access data | As long as your account is active, or until you request deletion | Service delivery |

| Consultation records and session notes | 3 years after the last session | Professional reference and follow-up |

| Pre-consultation questionnaires | 3 years after the last session | Professional reference |

| Transaction and payment records | 7 years | Swedish bookkeeping and tax laws (Bokföringslagen) |

| Marketing consent records | Until you withdraw consent, or 2 years after last interaction | Legal proof of consent |

| Photos and video (with consent) | Until consent is withdrawn, or a maximum of 3 years | Marketing purposes |

| Correspondence (emails, messages) | 2 years after the last contact | Customer service reference |

After the retention period expires, your data is securely deleted or anonymised.

YOUR RIGHTS UNDER GDPR

As a data subject, you have the following rights regarding your personal data:

8.1 Right to Access

You have the right to request a copy of the personal data we hold about you. We will provide this within 30 days, free of charge for the first request.

8.2 Right to Rectification

You have the right to request that we correct any inaccurate or incomplete personal data.

8.3 Right to Erasure (“Right to be Forgotten”)

You have the right to request that we delete your personal data, subject to certain exceptions (e.g., legal obligations requiring us to retain data).

8.4 Right to Restriction of Processing

You have the right to request that we limit how we use your data in certain circumstances (e.g., while we verify the accuracy of your data).

8.5 Right to Data Portability

You have the right to receive your personal data in a structured, commonly used, and machine-readable format, and to transfer it to another controller.

8.6 Right to Object

You have the right to object to processing based on legitimate interests or for direct marketing purposes. If you object to marketing, we will stop immediately.

8.7 Right to Withdraw Consent

Where we process your data based on consent (e.g., marketing emails, photo/video use), you have the right to withdraw that consent at any time. This does not affect the lawfulness of processing before the withdrawal.

8.8 Right to Lodge a Complaint

If you believe we have violated your privacy rights, you have the right to lodge a complaint with:

**Integritetsskyddsmyndigheten (IMY)**

Swedish Authority for Privacy Protection

Box 8114

104 20 Stockholm

Email: imy@imy.se

Phone: 08-657 61 00

Website: www.imy.se

HOW WE PROTECT YOUR DATA

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction.

These measures include:

– SSL/TLS encryption on our website and learning platform

– Password-protected accounts with secure authentication

– Limited access to personal data (only on a need-to-know basis)

– Regular software updates and security patches

– Secure storage of physical records (if any)

– Confidentiality agreements with staff and contractors

Despite our efforts, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

COOKIES AND SIMILAR TECHNOLOGIES

Our website and learning platform use cookies and similar technologies to improve your experience, analyse site usage, and support marketing activities.

10.1 What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help the site remember your preferences and understand how you use it.

10.2 Types of Cookies We Use

| Type | Purpose | Example |

|—|—|—|

| Essential | Necessary for the website to function | Login authentication, shopping cart |

| Analytics | Help us understand how visitors use our site | Google Analytics, Thinkific analytics |

| Marketing | Used to deliver relevant ads and measure their effectiveness | Facebook Pixel (if used) |

10.3 Managing Cookies

When you first visit our website, you will see a cookie consent banner allowing you to accept or decline non-essential cookies. You can change your preferences at any time through the cookie settings on our site, or by adjusting your browser settings.

WordPress cookies. If you leave a comment, you may opt in to saving your name, email address and website in cookies. These are for your convenience so you don’t have to fill in your details again; they last for one year. Login and admin cookies apply only to site administrators.

Embedded content. Pages on this site may include embedded content (e.g. videos, social media posts, fonts). Embedded content from other websites behaves as if you had visited those websites directly, and those services may collect data about you, use cookies, and track your interaction. We only load non-essential embeds after cookie consent where technically possible.

For more information about cookies and how to manage them, visit www.allaboutcookies.org.

CHILDREN’S PRIVACY

Our online products (e-books and courses) are available to individuals aged 16 and over. Our consultations and in-person services are available to individuals aged 18 and over, or to minors with parental consent and presence.

We do not knowingly collect personal data from children under 16 without verifiable parental consent. If we discover that we have inadvertently collected data from a child under 16 without appropriate consent, we will delete that data as soon as possible.

THIRD-PARTY LINKS

Our website and communications may contain links to third-party websites (e.g., social media platforms, partner sites). This Privacy Policy does not apply to those websites. We encourage you to read the privacy policies of any third-party sites you visit.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or technology. Material changes will be notified to you via email or a prominent notice on our website.

The “Last updated” date at the top of this policy indicates when it was last revised. We encourage you to review this policy periodically.

If you have any questions about this Privacy Policy, wish to exercise your data subject rights, or have concerns about how we handle your personal data, please contact us:

Data Controller:

Life with a Dog

Charlotte Louise Friis Vargas

425 32 Hisings Kärra

Gothenburg, Sweden

Email: lifewadog@gmail.com

We will respond to your request within 30 days. If your request is complex, we may extend this period by up to two months, in which case we will inform you of the extension and the reasons.

END OF PRIVACY POLICY